www.winners.info - American Health And Fitness Magazine.

By Jason Canon

From Quantum Black Holes to Neuromorphic Microchips ScientificAmerican Magazine has the coverage to keep your young or maturescience enthusiasts learning and growing. This magazine neverfails to deliver thought provoking stories targeted to theaudience that is driving the latest innovations and changesaround the globe. There is little surprise in the statistic thatover 90% of Scientific American readers are passionately in lovewith the magazine.

Scientific American features authoritative articles written bythe scientists who are doing the research. It is edited,however, so that any interested layperson will feel right athome reading about the latest scientific discoveries. Themagazine only employs mathematics sparingly where necessary tosupport the text. This is one reason that makes ScientificAmerican more comparable to say Popular Science than theInstitute of Electrical and Electronic Engineers (IEEE)publications.

This magazine is heavily weighted with content and consistentlylight on the advertising, making it an excellent read. The SciAMMarketplace section in the back nicely integrates the latesttechnology gadgets in without ever creating the atmosphere of asales pitch. Furthermore, the majority of full page and otheradvertisers leave you with a “we get it” impression byincorporating some elements of scientific interest.

Scientific American is the oldest continuously publishedmagazine in the United States. It has been reporting aboutdevelopments in science and technology for more than 150 years.A restless inventor named Rufus Porter founded the publicationin 1845 as a weekly that was titled "The Advocate of Industryand Enterprise, and Journal of Mechanical and OtherImprovements."

Scientific American can boast that in addition to the likes ofAlbert Einstein, Francis Crick, Jonas Salk and Linus Pauling,more than 120 Nobel laureates have written for the magazine.Most of them wrote about their prize-winning works years beforethey were recognized by the Nobel Committee.

Year after year when asked “what would you like for yourbirthday” I am proud to be among those who respond “anothersubscription to Scientific American.”

The complete review of Scientific American Magazine, includingphotographs, can be found online at: http://magazines.canon.org.

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